January 1st, 2025 | Franchising 101
Of franchising’s many benefits, the turnkey business model is often the one investors find most useful. Creating a business from scratch is a complex, time-intensive process, and being able to put proven systems, resources, and tools to work for you makes it easier to get your business off the ground faster. Even though franchising makes the first days and months of your business simpler and more straightforward, it doesn’t mean that you can – or should – do it alone.
Having the right support helps you make the most of your decision to franchise, and that’s where a franchise consultant or advisor comes in. Many reputable franchisors make consultants available to potential franchisees going through the process, as well as new franchisees who are beginning to navigate their way through the system. Let’s take a look at the benefits of working with a franchise consultant.
Franchise Consultant 101
So, what exactly is a franchise consultant? In general, these professionals guide potential franchisees through the franchise process. A franchise consultant can help franchise candidates evaluate their opportunities, select the right brand to invest in, secure financing, and provide much-needed advice. They are an invaluable resource for those new to franchising and seasoned franchisees alike. Many franchise consultants will have earned a Certified Franchise Executive (CFE) credential from the International Franchise Association, making them a fountain of information on everything from infrastructure and management to franchise law.
Benefits of Working with Franchise Consultants
Franchise candidates who work with consultants or advisors receive:
- Expert guidance at every stage of the franchise process
- Curated advice based on your skills, goals, and financial capacity
- Assistance in preparing for meetings with the franchisor
- Improved ability to make informed decisions
- Assurance that you’re making the best possible investment
The Difference Between Brokers and Consultants
When you start researching your franchise opportunities, you’re likely to see “franchise consultant” and “franchise broker” used interchangeably. They have very similar jobs, but there are some key differences to understand. First and foremost, franchise brokers work for multiple franchises, where franchise consultants often work in-house for one franchisor. Brokers work on commission, and although they do have extensive knowledge of the franchisors they work for, they are still sales agents and they may not have your best interests top of mind. Franchise consultants are not salespeople; they are your advocates.
Beyond that, the broker’s job usually ends when you sign your franchise agreement. The franchise consultant or advisor you work with through your franchisor will continue to support you in the next phases of the process, from training and onboarding to opening your new franchise. A good franchise advisor will be a go-to resource throughout the life of your business.
Steering You in the Right Direction
At Home Franchise Concepts, our team of expert franchise consultants are an integral part of the franchise process. In fact, they assist with one of the most important steps in our franchise process: selecting your HFC brand. Our franchise advisors will take the time to learn about your skills, interests, and financial goals, then conduct thorough franchise research to create a curated list of options.
Once we’ve narrowed down your list of recommended franchises, we’ll walk you through each franchise’s business model, training and support, investment requirements, and more. You’ll then use that information to determine which brands you’d like to meet with. After you’ve made a decision, your HFC franchise consultant will continue to assist you as you continue on the path to franchise ownership and beyond. It’s just another way HFC goes the extra mile to support our franchisees.
Franchise with HFC
HFC’s trustworthy team of franchise advisors help make the franchising process as easy as possible, helping franchisees move confidently into their new lives as business owners. Experience the difference our expertise and support makes for yourself – submit a franchise inquiry form today to get started.